In 2025, Jiangsu focused on developing high-quality cultural offerings and improving tourism services, achieving new progress in building a culturally strong province and a globally important tourist destination.

Jiangsu introduced a three-year action plan for high-quality cultural and tourism development and an action plan for smart tourism innovation. High-standard development of the Yangtze River and the Grand Canal National Cultural Park Jiangsu sections continued, further enhancing the appeal of the “Charm of Jiangsu” brand. The “Suchao” Jiangsu Football City League became a nationwide sensation, while brand campaigns such as “Tour Jiangsu with Suchao” generated strong momentum. The province recorded more than 1.204 billion visits from domestic and overseas tourists, up by 10.4% year on year. Total tourism revenue reached 1.47735 trillion yuan, an increase of 10.2%. Jiangsu continued to rank first in China in the number of UNESCO-listed intangible cultural heritage items, as well as in the number of 5A-rated tourist attractions, national tourist resorts, tourism and leisure districts, and nighttime cultural and tourism consumption hubs. Five works won the 18th Wenhua Award (China’s top national honor for professional stage productions), the highest number for any province in China. Progress continued in cultural heritage preservation and utilization. Important new archaeological discoveries were made at sites including Doushan in Wuxi and Baojia in Liyang. Jiangsu ranked second nationwide in the number of nationally recognized representative inheritors of intangible cultural heritage. Registered museums across the province received more than 140 million visits in the year.