In 2024, Jiangsu made new strides in building a culturally advanced province and a major global tourism destination by enriching its cultural offerings and deepening the integration of culture and tourism. The province introduced action plans for high-quality development of tourist attractions and resorts, as well as new policies to boost commercial performances, nighttime cultural and tourist consumption, and inbound tourism. Five projects were selected as national pilot sites for immersive smart tourism experience. Significant progress was made in building the Jiangsu section of the Yangtze River and Grand Canal National Cultural Parks to higher standard, further enhancing the profile of “Charm of Jiangsu”, our cultural tourism brand. The year of 2024 witnessed over 1.09 billion visits of tourists to Jiangsu from home and abroad, generating over RMB 1.34 trillion in revenue, up by 15.8% and 11.5%, respectively. The number of national 5A-rated tourist attractions, national-level tourist resorts, and nighttime cultural and tourist consumption clusters rose to 26, 10, and 16 respectively. Jiangsu is now home to six national demonstration tourism units with high social civility. Fourteen new national-level cultural industry demonstration bases were established. Seven works were selected for the national Art Creation Series in the New Era project, four were newly included in the three-year action plan for stage art creation by the Ministry of Culture and Tourism, and four projects were selected as major initiatives under the Archaeological Findings in China program.