Guided by the Jiangsu Provincial Department of Culture and Tourism and the Jiangsu Provincial Cultural Heritage Administration, and with the joint support of the Publicity Department of the CPC Jiangsu Provincial Committee, Jiangsu Development and Reform Commission and other departments, the launch ceremony of the “Chao Pin Su Chuang” (Trendy Jiangsu Creations) Museum Cultural and Creative Industrial Alliance was recently held at the China Grand Canal Museum in Yangzhou.

At the event, the alliance’s founding organizations, first group of members and rotating member institutions were announced. The first group comprises 147 museums, universities and colleges, enterprises and other organizations. The Nanjing Museum, China Grand Canal Museum in Yangzhou and Suzhou Museum will serve as the alliance’s rotating member institutions, with the China Grand Canal Museum in Yangzhou serving as the first rotating institution. The event also issued the “Chao Pin Su Chuang” Museum Cultural and Creative Industrial Alliance Initiative.

Upholding the principles of “joint development, shared benefits, co-creation and win-win outcomes,” the alliance has developed an innovative “1+3+N” framework. With the alliance serving as a platform for collaboration, it will focus on three major areas of “Digital‑infused Charm of Jiangsu”, “Vitality for New Horizons”, and “Revitalized Jiangsu Craftsmanship”, while exploring new “culture+” scenarios in such fields as digital technology, financial services, apparel and accessories, food and catering, film and entertainment, and diversified business formats. Supporting services in brand promotion, research and design, legal services, competitions and events will also be developed. The alliance aims to build the “Chao Pin Su Chuang” brand featuring cultural depth, artistic appeal, youthful energy, everyday warmth and international flair, and to foster a new development landscape for the cultural and creative industries that covers Jiangsu Province, reaches across the nation, and expands into overseas markets.

The alliance also held a roundtable discussion themed “All for One: Museum Alliance for Greater Strength, Creativity and Shared Growth” and a province-wide matchmaking event connecting supply and demand along the museum cultural and creative industry chain. Going forward, the alliance will organize the inaugural “Chao Pin Su Chuang” Museum Cultural and Creative Product Design Competition and continue to build an ecosystem for mutually beneficial development.