The Action Plan for AI + Cultural Tourism (2026-2028) in Jiangsu Province has been officially issued. It outlines six major application scenarios and 20 key tasks, laying out a clear roadmap for the intelligent transformation of the province’s cultural and tourism industry.

At present, through in-depth implementation of the “AI + Cultural Tourism” initiative, Jiangsu’s cultural and tourism authorities have amassed 573 million cultural and tourism data records and built up industrial data assets. The province has taken the lead nationwide in developing a smart cultural tourism industry brain, enabling full real-time monitoring of all 6,977 cultural and tourism regulatory entities across the province.

The action plan set forth targeted measures to expand application scenarios: For AI + Cultural Tourism Supervision, it carries out intelligent analysis on tourism complaints filed via the 12345 government service hotline and online tourist reviews, and builds a provincial themed database of cultural relic resources. For AI + Cultural Tourism Services, it promotes smart interpretation, intelligent customer service, smart navigation and other services, and advances the development of the Jiangsu Digital Cultural Relics Treasure Chest and Cloud Museums: Jiangsu Provincial Digital Museum. For AI + Cultural Tourism Consumption, it deepens the integrated and innovative application of AI technology in stage performances, cultural exhibition venues and scenic spots, and expands the application of interactive terminal products in the cultural and tourism sector. For AI + Cultural Creativity, it empowers the exploration, communication, inheritance and utilization of cultural heritage with AI technology. Through comic drama production, derivative development and other approaches, it realizes diversified incubation and sustainable operation of cultural and tourism resources.