On the evening of April 6, it was learned from Jiangsu Provincial Department of Culture and Tourism that this year’s Qingming Festival holiday had witnessed a strong demand for outings and travels, helping release the potential of the culture and tourism market. Monitoring data from the Jiangsu smart culture and tourism platform showed that during the holiday period (from 00:00 on April 4 to 16:00 on April 6), units under monitoring had collectively hosted 25.2066 million visits after deduplication, with a year-on-year increase of 10.6%. Those units include 754 tourist attractions, 195 key rural tourism villages at or above the provincial level, 97 nighttime culture and tourism consumption clusters, 253 museums and cultural sites, 32 leisure and tourism blocks, and 62 tourist resorts. Local tourists accounted for 37.31%, cross-city tourists within Jiangsu, 21.5%, and out-of-Jiangsu tourists, 41.19%; total tourist spending reached 27.178 billion yuan, up by 11.1% year-on-year.

In the first two days of the Qingming Festival holiday (from 00:00 on April 4 to 24:00 on April 5), Jiangsu’s cross-region culture and tourism consumption through UnionPay channels stood at 5.542 billion yuan, up by 6.7% year-on-year. This accounted for 11.2% of the national total for culture and tourism consumption, remaining the largest in the country. Jiangsu’s cross-region culture and tourism consumption through Alipay channels amounted to 5.496 billion yuan, an increase of 11.1% year-on-year. Meituan showed that both the number of tourist bookings and the consumption amount in Jiangsu ranked second nationwide, up by 22.5% and 16.3% year-on-year, respectively. Jiangsu was, as shown on major online tourism platforms, one of the most popular travel destinations in China. Driven by both the students’ spring holiday and the Qingming Festival, tourism bookings for Jiangsu on Fliggy increased by nearly 40% year-on-year during this year’s Qingming Festival holiday. The growth rate in cities such as Suqian, Nantong, Yancheng, and Xuzhou exceeded 50%.