Photo taken on August 14, 2025 shows the official licensed merchandise of Jiangsu Football City League (JFCL) at a store in Nanjing South Railway Station. 

Comprising 13 city teams, the provincial amateur league has become one of the most popular sporting events in China this summer.

The store offers 103 kinds of JFCL-themed cultural and creative products, including mini footballs printed with team emblems, city-edition jerseys, ornaments and fridge magnets.