The night of July 18 witnessed the opening ceremony of “Charm of Jiangsu, Fascinating Summer Nights” at Wuxi Qingmingqiao Plaza, an event lasting from July 18 to October 8 co-hosted by Jiangsu Provincial Department of Culture and Tourism and Wuxi Municipal People’s Government.

During this period, over 2,800 featured activities are open to the public across Jiangsu along with more than 1,800 facilitation measures. These activities are specially designed based on Jiangsu’s 75 nighttime consumption clusters at provincial-level or above, 109 nighttime tourist attractions, 89 museums, as well as the JSCL schedule. The event offers diversified choices in nighttime exhibitions, tours, performances, entertainments, catering, accommodations, and fitness.

At the opening ceremony, the updated one-stop tourist service platform with a whole new look designed by Jiangsu Provincial Department of Culture and Tourism was officially launched. Jiangsu Provincial Department of Commerce released the list of 50 nighttime consumption clusters—new must-visit sites driving the growth of Jiangsu’s night economy. Jiangsu Meteorological Administration provided tourism products for tourists seeking a cool summer experience. Postal Savings Bank Jiangsu branch, China UnionPay Jiangsu branch, and Sinopec Jiangsu branch all rolled out measures to boost cultural tourism consumption. Visitors may also find popular sites for nighttime tours on Xiaohongshu and JSCL-themed cultural tourism products on Alipay.

To better track new progress in cultural tourism consumption, the annual program Observation on Jiangsu’s Cultural Tourism was launched for the sixth time, encouraging the submission of exemplary and outstanding cases. The program, co-hosted by Jiangsu Provincial Department of Culture and Tourism and Xinhua Daily Media Group, aims to empower cultural tourism development through media by singling out new highlights in the sector with interpretation from an omnimedia perspective.