On March 16, hosted by the Provincial Department of Culture and Tourism, the Charm of Jiangsu: Intangible Heritage at Your Doorstep & Intangible Heritage Shopping Month launching ceremony, along with on-site exhibitions, was held at Fenghuangtai Cultural Plaza, Baijiahu, Jiangning District, Nanjing. The event offered an immersive experience featuring over 100 representative intangible heritage items, where visitors enjoyed live demonstrations by skilled heritage inheritors.