As the Spring Festival draws near, a new series of premium “trendy” tour routes under the “Charm of Jiangsu” brand has been launched. Jiangsu Provincial Department of Culture and Tourism, together with local culture and tourism departments and online travel platforms, has introduced six immersive themed tourism routes. These routes connect the vibrant life and elegant culture of Jiangsu’s 13 cities, unlocking new “Guochao” (China-Chic) ways to celebrate the Spring Festival.

These six immersive routes have distinct themes. The “Ning-Zhen Poetic Elegance Tour” takes visitors on a poetic journey through Nanjing and Zhenjiang. At the Jiangning Imperial Silk Manufacturing Museum, visitors can step into the world of The Dream of the Red Chamber through the immersive exhibition-performance The Grand Dream: Red Chamber. By the shores of Jinshan Lake, visitors can trace the legendary love story of Bai Suzhen and Xu Xian. The “Taihu Tri-City Ode to Elegance Tour” showcases Suzhou, Wuxi, and Changzhou, inviting visitors to explore places like Shantang Street, Pingjiang Road, Spring and Autumn Yancheng Tourist Area, Oriental Salt Lake City, and Huishan Ancient Town, and to discover the most touching aspects of Jiangnan culture. The “Salt Roads & Fairy Tale Mountain-Sea Tour” highlights the encounter between salt-transport culture and mystical landscapes. The melodious Huaige Opera at Yanzhen Water Street, the moving live performances at the Dong Yong and Seventh Fairy Cultural Park, the fantastical scenes of The Kingdom of Women in the majestic mountain-sea vistas, and the romantic atmosphere of the Huaguoshan Lantern Festival, all captivate visitors. The “Huaiyang Canal Life Chronicles Tour” starts from the China Grand Canal Museum in Yangzhou. It allows visitors to experience the hustle and bustle of everyday life at Dongguan Street and Hexia Ancient Town, and to immerse themselves in the mysterious legends from Strange Tales of Tang Dynasty at iQIYI Land and the familiar myths from The Journey to the West at the Journey to the West Theme Park. The “Charms of Chu and Han In-depth Tour” offers a deep dive into a thousand-year cultural heritage. At the Han Culture Scenic Area in Xuzhou, visitors can feel the grandeur of the Han dynasty, while at King Xiang’s Hometown in Suqian, they can experience the legendary duel of Chu and Han through ancient-style performances. The “Salt Transport on Rivers and Seas: Tong-Tai Tour” narrates a story of rivers, seas, and salt transport. In Nantong’s Tangzha Ancient Town, visitors can explore the glory of modern industrial heritage, while in Taizhou’s Salt Tax Museum and Taizhou Old Street, they can savor the slow-paced life infused with the charm of salt and the aroma of tea.