Nanjing launched its winter cultural and tourism products at a promotional conference held on December 23.

The event introduced themed offerings centered on lantern viewing, plum blossom appreciation and hot spring experiences. Over the next three months, more than 100 activities will be rolled out across dining, accommodation, transport, sightseeing, shopping and entertainment.

Winter study tours and family-orientated activities were also unveiled. In addition, the “Foreigners Tour” series was launched to showcase Nanjing's street food culture and local stories to a global audience through the eyes of international visitors.