On the morning of May 19, Jiangsu kicked off the provincial celebration of China Tourism Day 2023 in Yangzhou Canal Sanwan Scenic Spot.

Under the theme of “Experience the charm of Jiangsu, enjoy a journey of happiness”, 360 tourism measures and 317 themed activities were released at the launching ceremony to further benefit the tourists and unleash the potential of cultural tourism consumption. As part of the endeavor to strengthen government-enterprise cooperation, Tongcheng Group launched its flagship cultural tourism store to offer tourists discounts, and Ctrip Group released several tourist routes, allowing tourists to explore the charm of Jiangsu in summertime. To improve the reputation and influence of cultural and tourism resources in Jiangsu, 10 tourist routes were released to bring tourists closer to Chinese operas. More than 100 domestic and foreign tourist agencies launched tourist routes along the Yangtze River. The booting ceremony of the multimedia program “Discover the unknown beauty of Jiangsu” jointly created by the Provincial Department of Culture and Tourism and Jiangsu Broadcasting Corporation was also held.

On the same day, under the theme of China Tourism Day, the Provincial Tourism Association issued initiatives on civility, environment protection and tourism for the people. The organizers also made publicity on tourism safety as well as relevant laws and regulations to the people. Characteristic supporting activities were also staged by other cities across Jiangsu.