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2022 Water Charm Jiangsu - Intangible Cultural Heritage Shopping Festival was launched
updated on:2022-06-18 09:10

On June 10, the 2022 Cultural and Natural Heritage Day Jiangsu activity series and the launching ceremony of Water Charm Jiangsu - Intangible Cultural Heritage Shopping Festival, sponsored by Jiangsu Provincial Department of Culture and Tourism (Jiangsu Provincial Cultural Relics Bureau), Zhenjiang Municipal People’s Government, and organized by the culture, radio, television and tourism bureaus (relevant municipal cultural relics bureaus) of cities under the provincial government, was held in Xijindu History Cultural Street, Zhenjiang City.

The theme of this year’s Cultural and Natural Heritage Day is “Advance Together in Our Times, Shared Together by the People”, “Connect with Modern Life and Bloom with Charming Radiance”. At the launching ceremony, 82 key 2022 Cultural and Natural Heritage Day intangible cultural heritage and cultural and expo activities in Jiangsu were released, 10 high-quality Chinese cultural relics all-media communication products in Jiangsu in 2022 were launched, and supporting activities of Water Charm Jiangsu - Intangible Cultural Heritage Shopping Festival in the 13 cities under the provincial government were also presented, and quality Jiangsu cultural heritage tourism products were also introduced during the ceremony. During the event, the first batch of 20 demonstration projects and scenic areas were licensed for “intangible cultural heritage & scenic area unlimited-space integration”. “Intangible cultural heritage & scenic area unlimited-space integration” is meant to include various forms of intangible cultural heritage exhibition, display, performance and experience activities in the scenic area on the basis of protecting and promoting the intangible cultural heritage resources, so that tourists can feel and share the lively charm of intangible cultural heritage within the scenic area.

This year, the main event venue held “Staying True to the Party’s Founding Mission and Continue Our Craftsmanship” themed intangible cultural heritage exhibition to welcome the 20th National Congress of the CPC, and the Eternal “Chinese Children” Aircraft - Jiangyan Primary School Donation Documentary Exhibition, Water Charm Jiangsu - Intangible Cultural Heritage Shopping Festival on-site activities and a series of other activities. Among these activities, the shopping festival will last for half a year from June to December, and exhibitions and sales activities such as intangible cultural heritage cuisine exhibition, intangible cultural heritage traditional skills exhibition, and intangible cultural heritage cultural and creative products exhibition will be launched. It is expected that over 500,000 intangible cultural heritage craft practitioners will participate these activities. From June 10 to 24, you can open the Taobao App and search for “Jiangsu Intangible Cultural Heritage Shopping Festival” to see the online special event.

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